If you’ve ever had a truly great boss, you’ll be more than aware of the incredible difference it can make to both your day-to-day working environment and your wider career. Just as an all-star teacher can transform a disinterested, C-level student into a grade-getting machine, so an inspired and inspiring boss can turn your career…
Read More6 Months to Steady a Sinking Entrepreneurial Ship
Let’s not sugarcoat it – the entrepreneurial road is often far from smooth. For every peak moment you experience there will be more than a few terrifying lows. It’s part of the journey, the price you pay for stepping away from the comfort and security of the nine-to-five. Left unattended though, those low points can…
Read MoreGet SMART And Get What You Want From Life
All too often overlooked, yet incredibly important, goal setting is essential for success in both our personal lives and our businesses. Throughout all the self-help books and growth seminars we attend, there is one common denominator – how essential goal setting truly is. We should be setting long term and short term goals for both…
Read MoreAre You Asking For It? You Should Be!
If you’re in sales and are keen to improve, did you know that your clients possess the answers to your most important questions? Yes, they do! Your clients are the key! Answering questions with questions is a key technique that results in building rapport with your clients and getting a dialogue going. It helps the…
Read MoreHot Taglines and Names That Get You Noticed
Are you looking to generate more interest in your business, and stand out from the competition? In this increasingly competitive business environment, it takes more than just letting people know what it is you do. You must communicate your unique talents and abilities in a way that really shows them off. Word of mouth and…
Read MoreYour Dream Team; They’re Waiting For You!
Assembling the “dream team” for your company doesn’t have to be difficult – with a change of perspective, it can come together in no time at all. The key is to take a “doing” rather than an “information” approach. There is a vast range of training options open to employers, so it’s hard to pick…
Read MoreGet Exposed! Why Being A Host Beneficiary Can Blow Up Your Business
Have you ever wondered about different ways to truly excite your customers or business acquaintances? A seldom-used yet highly effective way of doing so is through the “host beneficiary” method. Most people haven’t heard of the term, but when explored, it’s a great way to attract business. The “host ben” strategy is exciting, because it…
Read MoreScripts… The Key To Conversions (Yes, Really!)
When we broach the topic of scripting, many of our clients have the same initial reaction. They tell us that scripting doesn’t work, it’s too artificial, and it fails to account for each client’s unique personality. We have heard a myriad of excuses for why scripting doesn’t work, but yet we encourage our clients to…
Read MoreHow You CAN Sell To Price Conscious Shoppers
It’s a tough current business climate, and amongst the many concerns small and medium business owners are expressing, one is that it’s hard to compete with the big box shops when it comes to price. Many business owners believe that people shop based on price alone, but it’s simply not true. While there are consumers…
Read MoreTesting and Measuring: Marketing with Perception and Perspective
We usually don’t give it much thought, but we test just about everything in life. When car shopping, we test-drive the vehicles we’re interested in before making a choice. When buying clothes, we try them on in the dressing room. Even when grocery shopping, we taste samples before we buy something new. Time and time…
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